Independent consultants and coaches know the cycle. When you are busy with clients, you stop following up, stop posting and stop checking in. Three months later the projects end, and the pipeline is empty because nothing was planted while you were delivering.
The fix is boring and consistent: follow up on every proposal, check in with past clients, reply to every introduction, publish something useful every month. Nobody has trouble knowing this. Everybody has trouble doing it while their calendar is full.
Your hero does the consistent part. It remembers who to follow up with and when, drafts the message in your tone and puts it in front of you for one tap. The pipeline keeps getting watered even in your busiest month, so the busy months stop being followed by empty ones.
It also keeps you honest about where work comes from. Ask your hero which past clients, referrals and introductions led to paid work this year, and you know where to spend the time you have for business development.